![]() ![]() But the fashion show and the project send a strong message: This brand cares about much more than airplanes. These uniforms will be rolled out at the end of 2017, and only then will every passenger see them. The name of the collection is Kū Mākou, which means “Together We Stand.” As the show opened, employees sang a traditional chant that inspired the name. All of the items had various shades of purple and blue, meant to represent the stunning Pacific Ocean and the clear sky. Lehua blossoms and bamboo stamps, native plants used in hula ceremonies, were printed on shirts, ties, and linings. Every item of clothing contained great symbolism. The idea is that as soon as passengers interact with one of these employees, they will be able to get a feel for what the company is all about from the clothing.ĭuring the afternoon show, airline employees - not professional models - paraded the new collection down the runway. The company decided it was ready for a re-branding, so it commissioned a local Hawaiian designer, Sig Zane, to create new uniforms for its 5,000 front-facing staff members. ![]() Rather, it was from a giant corporation in the hospitality industry: Hawaiian Airlines. It wasn’t even from a local up-and-comer trying to make it to the big leagues. One of the biggest shows at Honolulu Fashion Week didn’t come from a prestigious designer or a celebrity launching their own line. ![]() You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years. ![]()
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